Progressive has ended new enrollments in its commercial trucking dashcam program with Motive, with the change taking effect on July 1, 2026, according to FreightWaves. The decision marks the end of a partnership that many fleets relied on to improve safety and qualify for insurance discounts. While a new commercial telematics program is already in development, Progressive has not yet released details about the technology partner or how the program will differ.
No Immediate Impact on Current Customers
Progressive stated that existing customers enrolled in the Motive dashcam program will not experience any immediate changes, according to FreightWaves. Current participants will continue receiving their dashcam credits through the remainder of their current policy term. They will also receive personalized pricing at their first renewal and continue participating in the program until Progressive announces additional changes. Fleets already using Motive through Progressive can continue operating without replacing equipment or changing coverage.
| Customer Type | Status |
|---|---|
| Current participants | Continue receiving credits, personalized pricing at renewal, no equipment change needed |
| Fleets planning to enroll after July 1 | Cannot sign up; must wait for new program |
End of a Well-Known Partnership
During the past several years, Motive has become one of the best-known providers of AI-powered dashcams and fleet safety technology in the trucking industry, FreightWaves reported. Its cameras record driving events such as hard braking, speeding, distracted driving, following too closely, rapid acceleration, and collisions. Many systems automatically upload video clips to fleet managers, allowing them to coach drivers before risky habits lead to accidents. The cameras also provide valuable evidence after crashes, helping carriers defend against false claims, reduce legal expenses, and resolve insurance investigations more quickly.
Telematics Is Changing Commercial Trucking Insurance
Commercial trucking insurance has changed significantly during the past decade, according to FreightWaves. Insurance companies are increasingly relying on technology instead of evaluating risk based only on loss history, driver records, or federal safety scores. Today, many underwriters want to understand how a fleet actually operates each day. Telematics systems provide information about speed, braking, cornering, acceleration, hours of operation, route selection, and other driving behaviors that can help predict future losses. Progressive's decision does not appear to signal a move away from telematics; rather, it represents a transition from one technology provider to another as the insurer prepares to launch a new program.
Implications for Carriers and Agents
The biggest impact falls on carriers that were planning to enroll after July 1. Those fleets can no longer sign up for the Motive program through Progressive and will need to wait until the replacement program becomes available, FreightWaves noted. For insurance agents, the transition may create additional conversations with customers who are considering new policies or comparing insurance options. Agents will likely need to explain that while the current program has closed to new participants, Progressive still plans to offer a telematics solution in the future. Many fleets viewed the insurance discounts offered through telematics as an added benefit. While installing cameras requires an investment, companies often found that improved safety, fewer claims, and lower insurance premiums helped offset the cost over time.
Progressive's move underscores the dynamic nature of commercial trucking insurance, where telematics has become an essential tool for risk measurement and reward. The shift to a new provider suggests that the insurer is seeking to improve its offering, though specifics remain undisclosed.