Fura has acquired High Rise Logistics, a Vancouver, Washington-based freight broker, in the Cincinnati-based AI-powered 3PL's seventh acquisition, according to FreightWaves. Financial terms of the transaction were not disclosed. Fura announced the deal Tuesday and is rolling up freight brokers while layering technology and automation into their operations to magnify scale, FreightWaves reported.
The deal at a glance
| Detail | Information |
|---|---|
| Acquirer | Fura, a Cincinnati-based AI-powered 3PL |
| Target | High Rise Logistics |
| Target HQ | Vancouver, Washington |
| Services | Flatbed, expedited, truckload, less-than-truckload, intermodal, drayage, warehousing |
| Deal count | Seventh acquisition for Fura |
| Financial terms | Not disclosed |
What High Rise Logistics brings
High Rise provides flatbed, expedited, truckload and less-than-truckload transportation and has a large presence in the Pacific Northwest, FreightWaves reported. It also offers intermodal, drayage and warehousing services. That service mix makes High Rise a multi-modal provider covering both over-the-road and rail-connected freight moves, with drayage acting as the link between ports and inland distribution.
High Rise's leadership team will continue to manage daily operations, but will now have access to Fura's tech platform, which provides AI-powered bidding, carrier-sales functions and shipment visibility, according to FreightWaves. For shippers and carriers tendering Pacific Northwest freight, the operational contact points remain in place while the underlying technology stack changes.
Why Fura is buying brokers
Fura is demonstrating a repeatable model for consolidating the highly fragmented freight brokerage industry, according to FreightWaves. Rather than simply stacking businesses and inheriting their overhead costs, Fura is migrating acquisitions onto a shared AI-powered automation platform to drive lean operations and efficiency.
Jeff Dangelo, co-founder and CEO of Fura, described the strategy in the announcement:
What we're doing has never been done in logistics — we're buying great businesses and transforming them at a speed this industry has never seen. High Rise is a perfect fit for our roll-up: great customers, a great team, and exactly the kind of business that gets supercharged the moment you put our technology behind it.
Dangelo's comments, as reported by FreightWaves, frame the acquisition as a transformation play rather than a simple consolidation play.
What the sellers say
Denis Russu, High Rise co-founder, said in the announcement that Fura makes it possible for High Rise to compete with anyone in the rapidly transforming logistics market.
The logistics world is transforming fast, and we wanted to be able to compete with anyone. Fura makes that possible — it puts powerful technology in our people's hands, transforms the customer experience, and lets us scale without the burden of having to innovate on our own.
That quote, attributed to Russu by FreightWaves, indicates the High Rise team is betting on Fura's platform to extend its Pacific Northwest capabilities without building new technology internally.
Upcoming FreightWaves logistics events
The acquisition news arrives alongside a slate of FreightWaves events in Chattanooga, Tennessee, tied to the F3 conference. According to the source article, these include:
- Brokerage Compliance Symposium — held the day before F3, covering fraud exposure, carrier liability, FMCSA rules, cargo theft and insurance gaps, navigated by attorneys and operators. Location: The Signal at Chattanooga Choo Choo, Chattanooga, TN.
- F3 Awards Dinner — held the night before F3, honoring FreightTech100 companies and live reveals of FreightTech 25 and Shipper of Choice winners, with a cocktail reception, dinner and live music for 300 industry leaders. Location: The Signal at Chattanooga Choo Choo, Chattanooga, TN.
- F3: Future of Freight Festival — featuring industry-defining keynotes, rapid-fire technology demos and networking across Chattanooga, plus the inaugural F3 Awards Dinner. Location: Chattanooga, TN.
For freight brokers and 3PL operators tracking consolidation and technology adoption, Fura's seventh acquisition shows that AI-powered automation is being positioned as the core value driver in brokerage roll-ups. The retention of High Rise's leadership team means day-to-day Pacific Northwest operations stay local, while the new owner layers on shared digital tools for bidding, carrier sales and load visibility.
Sources:
