Freight brokers and carriers using FleetWorks' AI marketplace can now quote, negotiate, and cover loads with live SONAR market data inside the conversation — instead of in a separate dashboard — and book with more confidence, according to FreightWaves.
The partnership
The announcement, datelined San Francisco on Aug. 13, 2026, sets out an integration that embeds SONAR's TRAC rates and coverage scores into FleetWorks' AI agents platform-wide, FreightWaves reported. FleetWorks is the AI marketplace that matches brokers and carriers at scale; SONAR is the leading freight market data and supply chain intelligence tool. The integration is live now for any carrier using the FleetWorks platform, and brokers who are both FleetWorks and SONAR customers get automatic activation.
Freight moves faster than the systems most brokerages use to book it, FreightWaves noted. A carrier sales rep negotiating a load typically has the conversation in one place and the market data in another — a SONAR dashboard, a rate tool, an account manager, or a pricing analyst on Teams. By the time the context arrives, the carrier has hung up or the load has been covered by someone who answered first. The same gap exists for AI agents: automation built around a brokerage's min/max spread, without current market data, misses key insights in a dynamic market, according to the report.
How the integration works
SONAR's high-frequency data now feeds directly into FleetWorks' AI agents across every channel the platform supports — phone, email, and SMS, FreightWaves reported. When a FleetWorks agent works a carrier or load, it references SONAR's current spot rate and live market conditions as it works toward a bookable price within the broker's guardrails. When market conditions fall outside those guardrails, the agent escalates to a person with the SONAR context attached. Brokers input rate tolerances and approval or escalation rules; SONAR supplies the ground truth those controls act on.
Mutual broker teams can now, according to the announcement:
- Negotiate every carrier call and email against current lane-level market rates, not last week's history.
- Prioritize which loads and lanes need human attention using SONAR lane scores.
- Quote faster and more consistently, without reps switching between a rate tool and the conversation.
- Escalate out-of-market situations to a person with the relevant SONAR context already attached.
- Measure outcomes against market benchmarks across the whole team.
Scale and benchmarks
FleetWorks' AI agents currently handle 30,000+ daily loads across 40+ brokerages, engaging a network of 29,000+ carrier MCs, Paul Singer, CEO and cofounder of FleetWorks, said in the announcement. The figures put the integrated workflow in front of a large set of live carrier negotiations, according to FreightWaves.
| Metric | Value | Source |
|---|---|---|
| Daily loads handled by FleetWorks AI agents | 30,000+ | FreightWaves |
| Brokerages using FleetWorks AI agents | 40+ | FreightWaves |
| Carrier MCs in the FleetWorks network | 29,000+ | FreightWaves |
| Channels covered by the integration | Phone, email, SMS | FreightWaves |
| Webinar with live demo | Aug. 27 at 2 p.m. ET | FreightWaves |
Executives on the market signal
Julie Van de Kamp, Chief Marketing and Operations Officer at SONAR, said in a statement reported by FreightWaves:
Enabling access to accurate, high frequency data at the moment a decision gets made in freight negotiation creates more efficient and better outcomes. FleetWorks operates right then — the live negotiation — across thousands of daily carrier conversations. Putting SONAR there means the market signal and the market action happen in the same place.
Paul Singer, CEO and cofounder of FleetWorks, described the change as building more trust into every marketplace conversation:
For a broker, covering a load has always been a guessing game. Have I found the best carrier at the best price? For a carrier, covering a truck is about maximizing your rate today and maximizing the utilization of your truck over the week. AI agents bring answers to those questions. With SONAR built in, every conversation has integrated data that answers these questions to provide more trust in the marketplace. If there's an unanswered question, people step in exactly when their judgment matters.
What this means for your procurement team
For supply chain and logistics leaders evaluating AI adoption in freight, the FleetWorks-SONAR integration is a reference point for a specific design decision: wire automated agents to live market data instead of static min/max spreads, according to the report. The integration moves SONAR's current spot rate and coverage context into the same channel where negotiation happens, and it attaches that context to escalations when people need to step in. Brokers set the tolerances and rules; SONAR supplies the market ground truth, and humans are pulled in exactly when the market moves outside those limits.
The deal also changes the benchmark question. Instead of comparing outcomes against historical expectations, broker teams who are both FleetWorks and SONAR customers automatically get lane-level rates and SONAR lane scores attached to every conversation, allowing outcomes to be measured against market benchmarks across the whole team, according to the announcement.
What to watch next
SONAR customers interested in the feature can request a FleetWorks demo, and FleetWorks customers can request a SONAR demo, FreightWaves reported. The two companies are hosting a live webinar on Aug. 27 at 2 p.m. ET, including a live demo of the integrated workflow. The integration itself is already live now, so the next visible milestone is the webinar demonstration rather than a wait for availability.
Sources:
