The end of the 2025-2026 financial year has brought the 2026 EOFY sales, with substantial discounts across Apple iPhones. According to TechRadar, shoppers can save up to 45% outright or on a plan, making this an opportune time for technology procurement. For enterprise buyers, a new iPhone purchased for work is tax-deductible, adding further value.
Key Dates and Top Retailers
The EOFY sales began on June 1, 2026, and will end at midnight on June 30, 2026. Early deals appeared in late May, and late deals may extend into early-to-mid July. Top retailers include Amazon, JB Hi-Fi, Kogan, The Good Guys, Vodafone, and Optus. Each offers different combinations of handset discounts and plan savings.
Best Deals on Latest iPhones
| Model | Retailer | Deal Details | Savings |
|---|---|---|---|
| iPhone Air (256GB) | Amazon | Outright price AU$1,299 | AU$502 off |
| iPhone Air (512GB) | Amazon | Outright price AU$1,599 | AU$502 off |
| iPhone Air (1TB) | Amazon | Outright price AU$1,749 | AU$502 off |
| iPhone Air | Optus | AU$800 handset discount on 12-, 24-, or 36-month plan; plus 60GB Promo Plan at AU$39/month for first 12 months | AU$800 handset discount; plan fee savings |
| iPhone 17 Pro (256GB) | Vodafone | 36-month plan with AU$1,200 savings in plan fees over entire life | AU$1,200 plan savings |
| iPhone 16e | JB Hi-Fi | Up to AU$500 off | AU$500 |
The iPhone Air, which launched in 2025, sees frequent discounts. TechRadar noted that Optus is offering a AU$800 handset discount, paired with a 60GB Promo Plan discounted to AU$39 per month for the first 12 months, resulting in a monthly payment as low as AU$80.58. For outright buyers, Amazon has the iPhone Air back at its lowest price: AU$1,299 for the 256GB model. The iPhone 16e is a lower-cost option with Apple Intelligence support, featuring the A18 chip, 6.1-inch OLED display, and USB-C port. It lacks MagSafe and has a single rear camera. The iPhone 17 Pro from Vodafone offers a 36-month plan that spreads the AU$1,999 RRP, saving AU$1,200 over the plan's lifetime.
Tax-Deductible for Work Use
TechRadar reminded readers that if you are shopping for a new iPhone for work, it is tax-deductible, which can net even more savings. This makes the 2026 EOFY sales particularly attractive for small business owners and enterprise employees who use iPhones for professional purposes.
Older Models Also Discounted
While the focus is on newer models, discounts are also available on older iPhones like the iPhone 16 range and earlier. JB Hi-Fi is offering up to AU$500 off the iPhone Air, 16e, and other older models. Kogan features huge savings across new and refurbished iPhones. The Good Guys also have current and older iPhones with prices slashed.
For technology procurement leaders evaluating device refreshes, the combination of up to 45% savings and potential tax deductions makes this EOFY period a compelling window to acquire iPhones for corporate use. The availability of both outright and plan-based deals allows flexibility in budgeting.
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