Digital Trade #trust#authenticity
Why trust, authenticity and wellness are redefining the future of beauty brands, says Blossom Kochhar at ETRetail E-Commerce and Digital Natives Summit 2026
Blossom Kochhar, Chairperson of Blossom Kochhar Group of Companies, told the ETRetail E-Commerce and Digital Natives Summit 2026 that modern beauty consumers demand science-backed transparency and holistic wellness. She emphasized that trust, ethical practices, and AI-driven personalization are defining the next generation of brands.
Jun 25, 2026 1 source