Economy #brand longevity#culture
EDNS 2026: Brand longevity requires culture, capital and consumer obsession, founders say
At the EDNS 2026 conference, founders Anjana Reddy (Wrogn) and Amar Nagaram (Virgio) argued that lasting brands are built on a balance of cultural clarity, execution capital and deep consumer understanding, rather than marketing spikes or early traction. The discussion, moderated by Charu Lamba of ETRetail, covered brand philosophy, early-stage mistakes, consumer behaviour shifts, and challenges in scalable D2C fashion brands.
Jun 25, 2026 1 source
