Topic
brands
Business Game On: Indian Brands Score with FIFA World Cup Marketing Blitz
Indian brands are capitalizing on the FIFA World Cup with product launches, sponsorships, and promotions across QSR, electronics, and beverages. LG reports 2x growth in large-screen TVs, while Taboola data shows India is the second-most engaged market globally for World Cup content. Zee has signed over 12 brands including Mahindra, Apple, and Diageo for advertising.
Manufacturing Smartphone Brands Adjust Features Amid Rising Memory Costs
Smartphone manufacturers are adjusting features to cope with an 8-12% surge in memory costs. Brands like Xiaomi, Oppo, and Apple are compromising on display and audio quality to maintain price stability.
Manufacturing Fortified Rice Brands Launched to Boost Nutrition in UP
Three new fortified rice brands were launched in Uttar Pradesh, aiming to address micronutrient deficiencies. The initiative, supported by TechnoServe, highlights the role of local millers in improving nutrition.