Topic
consumer brands
Trade India-UK FTA Unlikely to Significantly Hurt Domestic Consumer Brands, Industry Leaders Say
Industry leaders including Amul and Britannia say the India-UK Free Trade Agreement is unlikely to significantly hurt domestic consumer brands. Customs duties will be progressively reduced over up to 10 years, with 99% of India's exports gaining duty-free access and India cutting tariffs on 90% of lines covering 92% of UK imports. Premium categories may see increased competition but overall pricing impact expected to be limited.
Business Trust, product quality—not virality—drive enduring consumer brands, say founders at ETRetail Summit 2026
Founders from AS-IT-IS Nutrition, Sid's Farm, Yogabars, and Drink Prime at the ETRetail Summit 2026 emphasized that while social media is effective for discovery, long-term brand success hinges on trust, product quality, and customer satisfaction rather than viral tactics. They cautioned against over-reliance on founder branding and influencer marketing without solid product fundamentals.
Business India's insurgent consumer brands grow 3x faster than market, generating $7.5B in FY25
India's upstart consumer brands are growing three times faster than established FMCG companies, generating an estimated $7.5 billion in revenue in FY25, up from $2 billion five years ago, according to a report by Bain & Company and DSG Consumer Partners. Insurgent brands in jewellery, beauty, and home categories are expanding 6x faster than their broader markets, but scaling beyond Rs 500 crore remains a challenge.
Finance Atom XVII Launches ₹75 Crore Consumer Fund to Back Early-Stage Indian Brands
Atom XVII has launched a ₹75 crore consumer-focused fund to invest in early-stage Indian consumer brands from pre-seed to Series A, with a focus on pre-Series A. The fund aims to build a portfolio of 13-15 companies with an average investment of ₹3 crore. It has secured soft commitments of ₹40 crore and targets first close by end-July 2026.