Artificial Intelligence #mcdonalds#data privacy
McDonald's Built a 515-Page Dossier on a Customer. It Predicts He'll Never Leave
A WIRED reporter requested his personal data from McDonald's and received a 515-page file containing predictions about his future visits, spend, and loyalty. The report shows how a loyalty program's transaction data feeds predictive analytics, with an attrition likelihood of 0 and expected spend of $29.15 over six weeks.
Aug 12, 2026 1 source