Artificial Intelligence #llm#demand simulation
LLM-Powered Virtual Population Model Simulates Demand for Smarter Pricing Decisions
Researchers developed an LLM-powered virtual population model that simulates demand for pricing decisions by combining customer personas with product descriptions and images. The model provides not just point forecasts but full predictive demand distributions, enabling risk-aware pricing strategies. Tested on H&M fashion data, it outperformed other models in predictive accuracy.
Jun 16, 2026 1 source