diet

Protein Products Flood Indian Market, Reshape Diet as Manufacturers Rush New Launches

Protein products are flooding the Indian market as companies infuse protein into everyday foods. The protein powder market is Rs 8,000 crore, with 80% consumption by premium households but middle-class spending rising. Brands like Marico, PepsiCo, Eggoz, Parag Milk Foods, and ITC are launching new products, while spending on protein orders has tripled on Swiggy Instamart. The wider nutrition market is set to become 1.3x in two years.