Topic
direct-to-consumer
Why product differentiation and retention-first GTM will define D2C winners at ETRetail Summit 2026
At the ETRetail E-Commerce and Digital Natives Summit 2026, founders from ZOFF, Supertails, California Burrito, and NewMe argued that rising customer acquisition costs and diminishing returns from influencer marketing make retention-first go-to-market strategies and product differentiation critical for long-term D2C success. They emphasized building in-house creator ecosystems, evaluating influencer partnerships by engagement quality and geo-relevance, and focusing on repeat purchase behaviour over viral spikes.
EDNS 2026: Endurance, Not Early Growth, Will Define India’s Next D2C Winners
At the EDNS 2026 conference, founders across beauty, nutrition, fashion, wellness, and food emphasized that long-term brand survival depends on product integrity, category creation, supply chain depth, and sustained relevance beyond early growth spikes. Key leaders from Plum, Fast&Up, Kapiva, Indo Era, and Akshaykalpa Organic shared insights on building defensible moats and navigating India's crowded D2C ecosystem.