Topic
etretail
Why product differentiation and retention-first GTM will define D2C winners at ETRetail Summit 2026
At the ETRetail E-Commerce and Digital Natives Summit 2026, founders from ZOFF, Supertails, California Burrito, and NewMe argued that rising customer acquisition costs and diminishing returns from influencer marketing make retention-first go-to-market strategies and product differentiation critical for long-term D2C success. They emphasized building in-house creator ecosystems, evaluating influencer partnerships by engagement quality and geo-relevance, and focusing on repeat purchase behaviour over viral spikes.
Why trust, authenticity and wellness are redefining the future of beauty brands, says Blossom Kochhar at ETRetail E-Commerce and Digital Natives Summit 2026
Blossom Kochhar, Chairperson of Blossom Kochhar Group of Companies, told the ETRetail E-Commerce and Digital Natives Summit 2026 that modern beauty consumers demand science-backed transparency and holistic wellness. She emphasized that trust, ethical practices, and AI-driven personalization are defining the next generation of brands.
Why inventory accuracy and execution speed will define the next era of omnichannel retail supply chains, say ABFRL and Britannia leaders at ETRetail E-Commerce and Digital Natives Summit 2026
At the ETRetail E-Commerce and Digital Natives Summit 2026, supply chain leaders from ABFRL and Britannia discussed how inventory accuracy and execution speed are becoming critical as retail spans stores, ecommerce, and quick commerce. They emphasized a shift from monthly planning to real-time fulfilment, driven by automation, system-led allocation, and integrated dashboards.