Hardware #oneplus#smartphone
OnePlus, the 'Flagship-Killer' Smartphone Brand, Is All but Dead
OnePlus, once a disruptive 'flagship-killer' brand, is effectively shutting down in North America and Europe. The company has laid off staff across multiple regions, with employees moving to parent Oppo or sub-brand Realme. Smartphone shipments globally fell 11% year-over-year in Q2 2026, and OnePlus faced tariff-driven price hikes and lost T-Mobile partnership.
Jul 16, 2026 1 source