genz

FM Sitharaman directs 12 state-run banks to launch Banking for Youth campaign for GenZ

Finance Minister Nirmala Sitharaman directed 12 state-run banks to launch a month-long 'Banking for Youth' campaign from Oct 2 for those above 16, adopting a lifecycle approach to build lifelong ties with GenZ customers. The move comes as PSBs have lost ground to nimble private lenders among younger Indians.