Payments & Fintech #emi#instalment
EMI and instalment-based smartphone purchases nearly at par with one-time payments in India
According to Counterpoint Research, smartphone financing via NBFCs and credit/debit card EMIs will account for 42% of total smartphone sales in India in 2026, up from 35% in 2025. The trend is driven by rising smartphone prices, attractive no-cost EMI schemes, and increasing consumer preference for monthly payments. Samsung leads in financing penetration with its Samsung Finance+ and other options.
Jul 3, 2026 1 source