Digital Trade #live shopping#tiktok
TikTok Live Shopping Drives £100,000 Sales in a Day for UK Seller, but Fees Bite
TikTok Shop UK sellers report massive live-streaming sales, including £100,000 in a single day for one beauty brand. However, platform fees of up to 9p per £1 sold (9%) raise cost concerns, with eBay Live offering a combined fee of up to 8.42p. Industry research shows 30% of shoppers have bought via live shopping, highlighting rapid consumer adoption.
Jul 20, 2026 1 source
