Topic
marketing
Business Trust, product quality—not virality—drive enduring consumer brands, say founders at ETRetail Summit 2026
Founders from AS-IT-IS Nutrition, Sid's Farm, Yogabars, and Drink Prime at the ETRetail Summit 2026 emphasized that while social media is effective for discovery, long-term brand success hinges on trust, product quality, and customer satisfaction rather than viral tactics. They cautioned against over-reliance on founder branding and influencer marketing without solid product fundamentals.
Business EDNS 2026: Brand longevity requires culture, capital and consumer obsession, founders say
At the EDNS 2026 conference, founders Anjana Reddy (Wrogn) and Amar Nagaram (Virgio) argued that lasting brands are built on a balance of cultural clarity, execution capital and deep consumer understanding, rather than marketing spikes or early traction. The discussion, moderated by Charu Lamba of ETRetail, covered brand philosophy, early-stage mistakes, consumer behaviour shifts, and challenges in scalable D2C fashion brands.
Manufacturing Ferrari Marketing Chief Quits Weeks After Electric Luce Launch Backlash
Enrico Galliera has stepped down as Ferrari's chief marketing and commercial officer after 16 years, just weeks after the unveiling of the company's first electric car, the Luce, triggered widespread backlash. He will be replaced by former BMW Italy head Massimiliano Di Silvestre in July.
Technology AMD Marketing Campaign Criticizes MacBook Neo for Gaming, but Critics Question the Strategy
AMD has launched a marketing campaign criticizing the MacBook Neo for poor gaming performance, arguing that it makes compromises. However, observers, including Reddit users, point out that MacBooks are not bought for gaming, making the campaign seem misguided.
Technology DataImpulse Offers +25% Bonus Traffic to All Users for Limited Time
DataImpulse, a proxy service provider, is offering a +25% bonus traffic promotion to all users for a limited time. The offer requires a minimum purchase of $100 and is valid for 60 days. The company provides residential, datacenter, mobile, and premium residential proxies with coverage across over 195 locations.
Business Game On: Indian Brands Score with FIFA World Cup Marketing Blitz
Indian brands are capitalizing on the FIFA World Cup with product launches, sponsorships, and promotions across QSR, electronics, and beverages. LG reports 2x growth in large-screen TVs, while Taboola data shows India is the second-most engaged market globally for World Cup content. Zee has signed over 12 brands including Mahindra, Apple, and Diageo for advertising.
Messi AI World Cup Campaign Highlights Risks of Cross-Cultural Marketing for Global Brands
OpenAI's Lionel Messi ChatGPT campaign ahead of the 2026 World Cup across Canada, Mexico, and the United States has been met with fan confusion and criticism, highlighting the pitfalls of culturally disconnected marketing for global brands. For trade executives, the campaign serves as a case study in understanding local audience behaviors when entering cross-border markets.