Consumer Electronics #tvs#advertising
TV makers avoid price hikes by shifting to ad revenue, report says
Rising TV component costs have not led to price increases because manufacturers are pivoting to advertising revenue, according to market research firm Omnia. The report, cited by Digitimes, notes that fierce retailer competition, especially in North America, has kept margins thin. TV shipments rose 6% year-on-year, driven by World Cup demand and Chinese firms expanding overseas, according to Omdia.
Jun 15, 2026 1 source