Agricultural #coffee#india
Has Coffee Become the Most Misunderstood Agricultural Product in India?
Miguel Villaquirán, Co-founder and CEO of Libertario India, argues in The Hindu BusinessLine that while India has embraced specialty coffee, the agricultural factors that create quality — origin, altitude, soil, climate and processing — remain invisible to consumers. He says a mature coffee culture depends on shifting conversation from strength and bitterness to where and how coffee is grown.
Aug 8, 2026 1 source