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Report: 74% of Consumers Trust a Personal AI Agent More Than Their Best Friend for Purchases Technology
Artificial Intelligence #ai#artificial intelligence

Report: 74% of Consumers Trust a Personal AI Agent More Than Their Best Friend for Purchases

A new Accenture survey of 25,000 consumers across 16 countries reveals that 74% would trust a personal AI agent more than their best friend to make a purchase on their behalf. Additionally, 74% are willing to let AI agents handle commerce tasks like negotiating deals and managing subscriptions, while 9% would allow fully autonomous shopping without approval.

Jun 15, 2026 2 sources