Topic
predictive analytics
Technology Artificial Intelligence #mcdonalds#data privacy
McDonald's Built a 515-Page Dossier on a Customer. It Predicts He'll Never Leave
A WIRED reporter requested his personal data from McDonald's and received a 515-page file containing predictions about his future visits, spend, and loyalty. The report shows how a loyalty program's transaction data feeds predictive analytics, with an attrition likelihood of 0 and expected spend of $29.15 over six weeks.
Aug 12, 2026 1 source
Artificial Intelligence #edge intelligence#proactive warning
CogGuard: New Framework Reduces Profile Construction Time by 48% for Edge AI Warning Systems
Researchers propose CogGuard, a proactive-warning framework for edge intelligent services that decouples offline LLM-based profile construction from online SLM prediction. It reduces profile construction time by 48% and distributed fine-tuning time by 19% while achieving mean absolute errors of 13.4 and 5.9 on 100-point-scale tasks.
Jun 16, 2026 1 source