Cross-Border E-Commerce #primark#shein
Primark Slashes Prices Up to 29% in Response to Pressure from Shein and Temu
Primark has announced price cuts of up to 29% on hundreds of clothing items, responding to intense competition from online fast-fashion rivals Shein and Temu. The move comes as Primark's like-for-like sales drop and its parent company plans a stock market spin-off. The price war highlights the pressure on traditional retailers from cross-border e-commerce platforms that benefit from low operational costs and import duty exemptions.
Jul 26, 2026 1 source