Topic
social commerce
E-Commerce & Marketplaces Digital Trade #live shopping#tiktok
TikTok Live Shopping Drives £100,000 Sales in a Day for UK Seller, but Fees Bite
TikTok Shop UK sellers report massive live-streaming sales, including £100,000 in a single day for one beauty brand. However, platform fees of up to 9p per £1 sold (9%) raise cost concerns, with eBay Live offering a combined fee of up to 8.42p. Industry research shows 30% of shoppers have bought via live shopping, highlighting rapid consumer adoption.
Jul 20, 2026 1 source
E-Commerce & Marketplaces Digital Trade #tiktok#shopping
TikTok Bans iPhones and Gift Cards From Surprise Sets After Bidder Complaints
TikTok's Surprise Set auctions let users bid on mystery prizes, but bidders complained of receiving cheap items like teddy bears instead of advertised iPhones. TikTok responded by banning high-value items such as iPhones, iPads, and gift cards from the feature, and reaffirmed that sellers must accurately present offerings or face account suspension.
Jun 16, 2026 1 source