Topic
sports-technology
Technology Is Football AI-Proof? Inside Tech Investors' $4.2bn World Cup Plan
FIFA scrapped a plan to sell a minority World Cup stake after fierce opposition, but the episode revealed why tech investors see sport as AI-proof. Thrive Eternal, a spin-off of Thrive Capital, sought a minority stake via a $4.2bn holding-company investment. The BBC reports the deal's structure and the wider sports portfolio.
Technology How Qatar Became FIFA’s Technology Test Lab for Next-Generation Match Innovations
Qatar served as a testbed for FIFA's technological innovations, including optical player tracking, connected ball technology, and semiautomated offside. These systems were trialed during the FIFA Arab Cup and 2022 World Cup before adoption for the 2026 tournament.
Manufacturing Trionda Ball Redefines World Cup Aerodynamics
The Trionda Ball, with its unique four-panel design, is set to change the dynamics of the 2026 World Cup. This innovative structure impacts the ball's aerodynamics, affecting its speed and stability.