Topic
tier-ii
India’s next e-commerce growth wave will come from Tier-II and Tier-III consumers, not metros
At the ETRetail E-Commerce and Digital Natives Summit 2026, panelists including CEOs of Tata CLiQ, Snapdeal, and Yatra said India's next e-commerce growth will come from Tier-II and Tier-III consumers. Key data points: 63% of outbound travel originates from these cities, and more than half of Tata CLiQ Luxury's business comes from non-metro locations. Panelists cautioned against overestimating growth pace but highlighted significant untapped demand.
Business Kochi emerges as top tier-II real estate hub with strong growth: Cushman & Wakefield report
Kochi has strengthened its position as a top Tier-II office market in India, driven by 9.7 million square feet of Grade-A stock, robust leasing activity from flexible workspace operators and GCCs, and low mall vacancy of 4.5%. Residential prices rose 10-13% annually. The growth is supported by the metro network, connectivity, and quality of life.