Digital Trade #e-commerce#india
India’s next e-commerce growth wave will come from Tier-II and Tier-III consumers, not metros
At the ETRetail E-Commerce and Digital Natives Summit 2026, panelists including CEOs of Tata CLiQ, Snapdeal, and Yatra said India's next e-commerce growth will come from Tier-II and Tier-III consumers. Key data points: 63% of outbound travel originates from these cities, and more than half of Tata CLiQ Luxury's business comes from non-metro locations. Panelists cautioned against overestimating growth pace but highlighted significant untapped demand.
Jun 24, 2026 1 source