Topic
tiktok
E-Commerce & Marketplaces TikTok Live Shopping Drives £100,000 Sales in a Day for UK Seller, but Fees Bite
TikTok Shop UK sellers report massive live-streaming sales, including £100,000 in a single day for one beauty brand. However, platform fees of up to 9p per £1 sold (9%) raise cost concerns, with eBay Live offering a combined fee of up to 8.42p. Industry research shows 30% of shoppers have bought via live shopping, highlighting rapid consumer adoption.
E-Commerce & Marketplaces TikTok Bans iPhones and Gift Cards From Surprise Sets After Bidder Complaints
TikTok's Surprise Set auctions let users bid on mystery prizes, but bidders complained of receiving cheap items like teddy bears instead of advertised iPhones. TikTok responded by banning high-value items such as iPhones, iPads, and gift cards from the feature, and reaffirmed that sellers must accurately present offerings or face account suspension.
Technology Hackers Use TikTok Videos Promising Free Spotify Premium to Deploy Malware
A report from ReversingLabs reveals hackers are using TikTok and Instagram Reels videos offering fake free subscriptions to Spotify Premium, Windows, Office, and Adobe to trick victims into running malicious PowerShell commands. The attack installs the Vidar infostealer, which steals passwords, cookies, session tokens, and cryptocurrency wallet data. This marks a shift from email phishing to social engineering on short-form video platforms.