Topic
trust
Technology Report: 74% of Consumers Trust a Personal AI Agent More Than Their Best Friend for Purchases
A new Accenture survey of 25,000 consumers across 16 countries reveals that 74% would trust a personal AI agent more than their best friend to make a purchase on their behalf. Additionally, 74% are willing to let AI agents handle commerce tasks like negotiating deals and managing subscriptions, while 9% would allow fully autonomous shopping without approval.
Technology The next identity frontier: Verified workforce and the rise of agentic trust
Verified workforce identity is moving from compliance to core operational discipline as AI-driven impersonation and deepfakes create convincing fake worker identities. Real-world incidents show multimillion-dollar losses from employee impersonation attacks, while Gartner predicts 1 in 4 job candidate profiles will be fake by 2028. The emergence of non-human agentic identities further demands ongoing reverification and trust frameworks.