Digital Trade #e-commerce#flipkart
Seller Body FIRST Drags Flipkart to CCI Over Alleged Unfair Practices and Deep Discounting
The Forum for Internet Retailers, Sellers & Traders (FIRST) has filed a 157-page complaint with the Competition Commission of India (CCI) against Walmart-owned Flipkart Group, alleging structural mechanisms to distort competition through deep discounting, preferred seller benefits, and an estimated Rs 3,000 crore annual fund generated via GST avoidance on logistics operations. FIRST claims Flipkart operates an inventory-based model under the guise of a marketplace, and seeks an investigation into violations of the Competition Act.
Jul 10, 2026 1 source