customer journey

Omnichannel Growth Demands One Customer Journey, Not Competing Channel P&Ls

At the 4th ETRetail ShopFWD Summit 2026 in Bengaluru, retail executives from TEN x YOU, Tresmode, Koskii and other brands said omnichannel growth requires moving beyond online-versus-offline thinking. They emphasised using digital data to guide physical expansion, aligning incentives across channels, and recognising that offline economics differ from online operations.