Gifting and floral retailer Ferns N Petals (FNP) is targeting revenue of over Rs 1,400 crore for the current fiscal year (FY27), building on the Rs 1,005 crore it closed in FY26, according to Pawan Gadia, global CEO and director, in an interaction with ETRetail. The company expects to sustain around 25 per cent annual growth while remaining profitable after returning to the black last fiscal.
Revenue Growth and Quick Commerce Surge
Quick commerce has emerged as one of FNP's fastest-growing businesses. Revenue from marketplace-led quick commerce and food commerce jumped from Rs 8 crore in FY24 to Rs 65 crore in FY26, and the company is targeting Rs 125 crore from the segment this fiscal, according to Gadia. Meanwhile, FNP's own rapid-delivery format, launched just months ago, already contributes around 5 per cent of overall revenue. With deliveries under 30-45 minutes in select locations, Gadia claimed that the retailer has already boosted its orders by around 15 per cent.
To support faster fulfilment, FNP plans to nearly double its company-owned dark store and fulfilment network in metro cities from 21 locations to about 40 over the next year, while continuing with a franchise-led model in smaller towns. It also expects to expand its physical store network from 300 stores currently to 350-375 outlets by the end of next year.
| Segment | FY24 Revenue | FY26 Revenue | FY27 Target |
|---|---|---|---|
| Marketplace-led quick commerce & food commerce | Rs 8 crore | Rs 65 crore | Rs 125 crore |
| Overall FNP revenue | — | Rs 1,005 crore | Rs 1,400 crore |
Global Expansion and Cross-Border Logistics
Founded nearly three decades ago as a single flower shop, FNP today operates in more than 400 cities and towns across India with two-hour delivery capabilities and has expanded into the UAE, Qatar, Saudi Arabia and Singapore. The company plans to enter Malaysia, followed by Bahrain and Kuwait, after strengthening its presence in Saudi Arabia, the article reported. Unlike India, where it operates a large retail network, overseas expansion is primarily warehouse-led, with the UAE likely to be the first international market to see physical stores.
For cross-border e-commerce sellers and logistics managers, this warehouse-led model signals a shift toward localized fulfilment hubs in the Middle East and Southeast Asia. The company's focus on rapid delivery (30-45 minutes) in select international locations will require robust last-mile logistics partnerships and inventory management systems.
Premium Offering and Profitability Drivers
FNP Luxe, its premium gifting business, contributes around 8 per cent of revenue and is expected to account for 10 per cent of sales by the end of FY27, according to the article. Average order values in the premium business stand at around Rs 2,200, compared with Rs 1,400 for the core FNP brand.
On profitability, the company attributed the turnaround to greater backward integration with flower growers, investments in central kitchens, better procurement efficiencies and increased use of technology across demand forecasting, logistics and customer support. "Small improvements across sourcing, technology and operations have collectively helped improve our bottom line," Gadia said.
For B2B marketplace operators and compliance teams, FNP's backward integration and central kitchen model offer a template for reducing supply chain costs in perishable goods. The company's data-driven demand forecasting also highlights the growing importance of AI and analytics in managing cross-border inventory.
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