Artificial Intelligence #erling haaland#world cup
AI-Generated Erling Haaland Deepfake Goes Viral at World Cup, Raising Questions for Digital Brand Management
A deepfake video of Erling Haaland went viral during the 2026 World Cup, amassing over 31 million views. The incident highlights how AI-generated content is reshaping sports fandom and brand management, with Gen Z increasingly engaging with athletes as characters rather than real people.
Jul 8, 2026 1 source