Artificial Intelligence #algorithm audit#reputation signals
Algorithm Audit Reveals LLM Hotel Recommendations Biased by Eco-Labels, Ignore Management Responses
A pre-specified algorithm audit of 12 large language models (LLMs) found that guest rating and price dominate hotel recommendations, while eco-certification is overweighted and management response is ignored. List position—a content-free artifact—also causally shifts recommendations, worth about $12 per night. The study grounds generative engine optimization and the accountability of AI infomediaries.
Jun 16, 2026 1 source