cinema

Gen Z Drives Cinema Revival, PVR Inox Reports

Gen Z consumers are driving a resurgence in cinema attendance, according to PVR Inox. The demographic accounts for 57% of Hindi box office collections and 70% of first-day revenues, per Ormax Media’s TOBAR 2026 report. Original films like 'Obsession' and 'Backrooms' are resonating with younger audiences, signaling a shift away from franchise content.