Startups #samsara#rebrand
Samsara Rebrands with New Logo, Custom Typeface as It Crosses $2 Billion in Annual Recurring Revenue
Samsara, the connected operations platform, has unveiled its first major visual overhaul since founding, trading its original look for a new owl logo, custom typeface, and high-visibility yellow. The rebrand coincides with the company crossing $2 billion in annual recurring revenue, growing 30% year over year, and underscores its focus on serving operators in construction, logistics, and other physical industries.
Jul 24, 2026 1 source