Digital Trade #fake#portable air conditioners
'Cool in 90 seconds' – UK regulators warn of fake portable air conditioners flooding online marketplaces
Deceptive adverts for portable air conditioners claiming to 'cool a room in 90 seconds' are appearing on Facebook and YouTube, according to the UK Advertising Standards Authority (ASA). The ASA warns the products are often 'too good to be true', with AI-generated visuals and fake customer reviews. Cross-border sellers should note the ASA's enforcement notices and the risk of banning non-compliant adverts.
Jul 10, 2026 1 source