Economy #consumer brands#product quality
Trust, product quality—not virality—drive enduring consumer brands, say founders at ETRetail Summit 2026
Founders from AS-IT-IS Nutrition, Sid's Farm, Yogabars, and Drink Prime at the ETRetail Summit 2026 emphasized that while social media is effective for discovery, long-term brand success hinges on trust, product quality, and customer satisfaction rather than viral tactics. They cautioned against over-reliance on founder branding and influencer marketing without solid product fundamentals.
Jul 8, 2026 1 source