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Flipkart and Amazon Mount Fee War as Race for Smaller Indian Cities Heats Up
Amazon and Flipkart have waived seller commissions twice since last year on products priced within Rs 1,000, and Flipkart has removed fashion commissions entirely, according to Business Today. The fee war targets faster-growing non-metro demand, where online shopping penetration rose from just over one-fifth in 2016 to nearly one-third by 2025. Sellers should factor lower transaction costs into pricing as both platforms court tier-two and tier-three city customers.
Jul 31, 2026 1 source