Digital Trade #ai#d2c
AI reshapes D2C growth engines but human judgment still defines brand outcomes, say founders at ETRetail Summit
At the ETRetail E-Commerce and Digital Natives Summit 2026, leaders from Zivame, Urban Ladder, Yoga Bars, DrinkPrime, and Trustsignal discussed how AI is transforming performance marketing, retention analytics, and content speed, but emphasized that critical decisions around brand trust, positioning, and customer experience still require human oversight. Panelists highlighted AI's role in reducing customer acquisition costs and accelerating content production, while noting its limitations in emotional nuance, strategic decision-making, and new customer acquisition.
Jun 25, 2026 1 source