Product Standards #asci#advertising standards
ASCI Report Reveals Structural Failure in Influencer Marketing, Says Chrtbox Head Raj Mishra
The latest ASCI report shows a 21% surge in misleading ad complaints, with 97.3% of violations on digital platforms and 1,609 influencer ads flagged. Raj Mishra, Group CEO of QYOU Media and head of Chrtbox, describes it as a structural failure and calls for upstream compliance, creator education, and AI-powered scanning. He also discusses the shifting creator economy, where performance-linked marketing is bifurcating creator rates.
Jun 15, 2026 1 source