Digital Trade #quick commerce#horticulture
How quick commerce is silently eliminating India’s middlemen and benefitting horticulture farmers
Quick commerce platforms Blinkit and Zepto are partnering with Farmer Producer Organisations (FPOs) to bypass middlemen, enabling farmers to receive ₹2-2.50/kg more than local mandi rates. The model relies on direct procurement, a 'no profit no loss' approach, and return-to-vendor clauses to maintain quality.
Jul 12, 2026 1 source