Topic
rebranding
Logistics MPC Capital to Rebrand as MPC Oceanic Group Following Shareholder Vote in August
MPC Capital, the Hamburg-listed investment and operating group, will rebrand as MPC Oceanic Group subject to shareholder approval on August 28. The new name reflects the company's evolution from a traditional investment manager into a broader maritime and energy group spanning investment, vessel operations, and services, with a platform supporting around 500 vessels.
Logistics Remøy Shipping Rebrands as Bower Offshore After Zamil Offshore Acquisition
Six months after Saudi Arabia's Zamil Offshore Services Company acquired Norway's Remøy Shipping, the company has rebranded to Bower Offshore. The new name references the main anchor of a ship, symbolizing stability. The company, founded in 1899, operates six vessels in the North Sea. The rebranding may signal a strategic shift for offshore logistics clients.
Logistics Asia Shipping Media Rebrands as Splash Maritime Group to Reflect Global Expansion
Asia Shipping Media has rebranded as Splash Maritime Group, marking its transformation from a regional publishing business into a diversified global maritime information platform. The new identity brings together brands including Splash, SplashTech, and events such as Splash Singapore, Geneva Dry, and the Maritime CEO Forum. Co-founders Grant Rowles and Sam Chambers cited international brand recognition as a key driver.
Logistics ESL Shipping to Absorb AtoB@C Under Single Brand, Simplifying Shortsea Dry Bulk Presence
Finland’s ESL Shipping is absorbing its Swedish subsidiary AtoB@C Shipping into a single ESL brand to simplify market presence. The gradual transition will not affect customer agreements or operations, according to the company.