Asia Shipping Media, the Singapore-headquartered maritime media, events and intelligence company, has rebranded as Splash Maritime Group, a change that signals its shift from a regional publishing business to a diversified global maritime information platform according to Splash247.
Evolution from SinoShip to Global Platform
Founded by Grant Rowles and Sam Chambers, the company launched with SinoShip magazine back in 2012. According to Splash247, the company has grown significantly since then. Today, its portfolio spans news, events, intelligence products, and specialist maritime verticals serving audiences across the shipping, ports, offshore, logistics and technology sectors.
New Brand Architecture
The new group identity brings together a collection of established brands under the Splash banner, including:
- Splash (news platform)
- SplashTech (technology vertical)
- A dedicated magazine division
- Events: Splash Singapore, Geneva Dry, and the Maritime CEO Forum
The company stated that while the corporate name changes, existing brands will continue to operate under their established identities.
Leadership Commentary
“The Splash brand has become far better known internationally than Asia Shipping Media,” said co-founder Grant Rowles. “This rebrand reflects what the business has become and where we see future growth opportunities.”
Co-founder and editorial director Sam Chambers added, “What started as a niche Chinese magazine has evolved into a much broader maritime media and intelligence business. The Splash name is now recognised across the industry, making this a natural step.”
Implications for Logistics and Freight Professionals
For freight forwarders, logistics managers, and ocean carriers, the rebrand indicates a broader and deeper coverage of the maritime and logistics sectors under one unified identity. According to Splash247, the rebrand comes as the company expands its focus on maritime technology, ports, logistics and data-driven intelligence products. This means industry professionals can expect continued editorial focus on the sectors that matter most to their operations, with enhanced data and event offerings.
Before and After: Brand Elements
| Aspect | Previous Identity | New Identity |
|---|---|---|
| Corporate Name | Asia Shipping Media | Splash Maritime Group |
| News Platform | Splash (unchanged) | Splash (unchanged) |
| Technology Vertical | SplashTech (unchanged) | SplashTech (unchanged) |
| Events | Splash Singapore, Geneva Dry, Maritime CEO Forum | Same events under Splash banner |
| Geographic Scope | Regional (Asia) | Global |
Looking Ahead
The transition to Splash Maritime Group reflects the company’s ambition to build one of the maritime industry’s leading media, events and intelligence businesses, while maintaining the entrepreneurial approach and editorial focus that have underpinned its growth, according to the company. For readers, this means a single destination for news, analysis, and networking across shipping, ports, offshore, logistics, and technology. The rebrand does not change current subscriptions or event plans, but it does position Splash Maritime Group for further expansion in data and intelligence products, which can directly benefit logistics professionals seeking real-time market insights.
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