Digital Trade #d2c#direct-to-consumer
Why product differentiation and retention-first GTM will define D2C winners at ETRetail Summit 2026
At the ETRetail E-Commerce and Digital Natives Summit 2026, founders from ZOFF, Supertails, California Burrito, and NewMe argued that rising customer acquisition costs and diminishing returns from influencer marketing make retention-first go-to-market strategies and product differentiation critical for long-term D2C success. They emphasized building in-house creator ecosystems, evaluating influencer partnerships by engagement quality and geo-relevance, and focusing on repeat purchase behaviour over viral spikes.
Jun 25, 2026 2 sources