Artificial Intelligence #football#ai
Is Football AI-Proof? Inside Tech Investors' $4.2bn World Cup Plan
FIFA scrapped a plan to sell a minority World Cup stake after fierce opposition, but the episode revealed why tech investors see sport as AI-proof. Thrive Eternal, a spin-off of Thrive Capital, sought a minority stake via a $4.2bn holding-company investment. The BBC reports the deal's structure and the wider sports portfolio.
Aug 8, 2026 1 source