Software #it firms#token maxxing
Why IT firms are moving beyond token maxxing to link AI consumption to business value
As enterprises race to deploy GenAI, token maxxing—treating AI consumption as a productivity measure—has emerged as a cost challenge. IT firms like Cognizant, Happiest Minds, Salesforce, and Mphasis are shifting to outcome-based models that link token usage to business workflows and measurable outcomes.
Jun 22, 2026 1 source