Vedanta Aluminium Metal Ltd, one of the world's largest producers of aluminium, has taken its flagship digital e-commerce platform, Vedanta Metal Bazaar (VMB), global. International customers can now directly order and buy premium aluminium products online, making VMB one of the first Indian digital aluminium marketplaces to expand into global trade, according to a company statement. The platform is now available across Asia, Europe, Africa and the Americas, and in the 2025-26 fiscal year it processed transactions worth nearly $4.1 billion (over ₹38,000 crore).
Global expansion across four continents
The launch was marked by a dedicated global customer webinar attended by over 600 participants from international markets, the company said. Vedanta Aluminium said the expansion opens new global trade corridors by extending its proven digital model to international buyers. The company statement said:
The expansion will enable overseas enterprises and SMEs to access the same transparent, efficient and seamless buying experience that has driven strong adoption among Indian manufacturers.
The company said the 24x7 digital platform will reduce supply chain complexity through automated workflows, bringing B2C ease to global B2B procurement.
FY25-26 transaction scale and adoption
In the 2025-26 fiscal year, VMB processed transactions worth nearly $4.1 billion (over ₹38,000 crore) and completed over 23,000 orders, the company said. The platform has tasted success in the Indian market, according to the company. Alongside large original equipment manufacturers, over 550 MSMEs regularly use VMB for their aluminium requirements.
| Metric | Value |
|---|---|
| FY25-26 transaction value | nearly $4.1 billion (over ₹38,000 crore) |
| Orders completed in FY25-26 | over 23,000 |
| Regular MSME users | over 550 |
| Products listed on platform | over 1,000 |
Executive and customer perspective
Rajesh Kumar, CEO of Vedanta Aluminium, said:
The global expansion of Vedanta Metal Bazaar marks a significant milestone in our journey to redefine aluminium procurement through digital innovation. As the first Indian metals platform of its kind to enter global markets, this expansion strengthens our commitments with international customers while reinforcing India's growing role in global trade, advanced manufacturing and sustainable industrial growth.
Arvind Gupta, Procurement Head of Paramount Comm Ltd, a VMB customer, said:
Vedanta Metal Bazaar has made aluminium procurement significantly faster, more transparent and easier to manage. The platform gives us greater visibility and control across the buying journey.
Platform features and export documentation roadmap
VMB operates as a 24x7 digital platform designed to reduce supply chain complexity through automated workflows, bringing B2C ease to global B2B procurement, according to Vedanta Aluminium. Features include:
- Over 1,000 products available for ordering
- Simplified price booking with live LME-linked hedging
- Real-time financial visibility into live ledger balances and invoices
- Rapid query resolution tools
The company said upcoming features will provide one-click access to critical export documentation, such as Bills of Lading and packing lists, and integrated AI-driven virtual assistants for instant customer support.
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