JSW MG Motor India has announced plans for new energy vehicles (NEVs) to account for up to 80% of its total sales in 2026, according to a report by Business Today. Managing director Anurag Mehrotra cited rising fuel prices and growing consumer interest in electric mobility as key drivers, noting that passenger vehicle EV penetration in India crossed 8% in June 2026, up from below 4% at the start of the year.
New Energy Vehicle Sales Target
Mehrotra stated that the company expects NEVs — comprising battery electric vehicles (EVs), hybrids, plug-in hybrids (PHEVs), and range-extender EVs — to make up nearly 80% of its sales this year, broadly in line with its long-term target of 75%. This ambition positions MG among the most aggressive automakers in India's electrification race. Currently, Tata Motors remains India's largest electric passenger vehicle maker, with EVs accounting for about one-fifth of its passenger vehicle sales. Mahindra is also expanding rapidly, with EVs contributing 12% of its passenger vehicle volumes in June 2026.
Industry EV Adoption Trends
Industry-wide, the report highlights that EV sales are growing at around 70%, far outpacing the broader passenger vehicle market. The sharp acceleration is attributed to higher fuel costs and increased awareness of running-cost savings among buyers. Mehrotra noted that "demand is not the challenge any more; the challenge is giving customers enough choice," according to Business Today.
| Automaker | EV share of PV sales (June 2026) | NEV target |
|---|---|---|
| JSW MG Motor India | Not disclosed | ~80% NEV by 2026 |
| Tata Motors | ~20% | – |
| Mahindra | ~12% | – |
Plug-in Hybrid Strategy
To broaden its market, MG will introduce its first plug-in hybrid later this financial year, positioning it primarily as an alternative for diesel SUV buyers. Mehrotra explained that PHEVs combine the low running costs of electric vehicles with the reassurance of a petrol engine for long-distance travel, eliminating range anxiety while bypassing the need for charging infrastructure. Widely adopted in China and Europe, PHEV technology is yet to take off in India because automakers have so far focused on pure EVs or conventional hybrids, according to the report.
ADAPT Platform
The new products will be built on MG's newly unveiled ADAPT (Advance Drive Architecture Platform Technology), which the company describes as India's first multi-new energy vehicle platform. The architecture supports battery electric vehicles, hybrids, plug-in hybrids, and range-extender EVs on a common platform, enabling manufacturing flexibility and cost efficiencies. This platform strategy is expected to allow MG to rapidly expand its NEV portfolio without requiring separate production lines for each drivetrain type.
For manufacturing executives and supply chain professionals, MG's accelerated shift to NEVs signals growing demand for multi-energy platforms and hybrid components. The ADAPT platform's flexibility could reduce tooling costs and simplify assembly, while the increased volume of PHEVs and EVs will require suppliers to scale up production of batteries, electric motors, and power electronics. As the industry moves toward higher NEV penetration, investments in flexible manufacturing systems and dual-drivetrain supply chains will become critical.
Production timeline: The first MG PHEV is expected to launch later in the current financial year, with additional NEV models following on the ADAPT platform.
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