Food innovation company Botenz is entering India with a nut powder product range, targeting approximately 1.8 lakh consumers across the country within the next five years as part of its geographic expansion, according to a media statement reported by BusinessLine. The company, backed by investors from Montenegro, Bulgaria, Israel and Russia, plans to scale up production alongside the rollout, the statement said.
Product range and market entry
According to the BusinessLine report, Botenz is introducing nut powder as a new food format in India, with applications spanning smoothies, oats, yogurt, baking, snacks and other food preparations. The range is also intended for food service applications, giving the category relevance across household consumption and commercial food preparation, the media statement said.
The initial product lineup includes:
- Peanut powder
- Almond powder
- Cashew powder
- Pistachio powder
- Sesame powder
BusinessLine reported that the India rollout is part of a broader chapter in Botenz’s global growth story, as the company builds its footprint across new markets worldwide.
Production scale-up and distribution targets
Botenz plans to scale up production to meet growing demand while building a distribution network that reaches approximately 1,200–1,500 outlets across India over the next five years, through regional distributor partnerships alongside its digital and foodservice channels, according to the statement.
| Target metric | Planned figure | Timeline |
|---|---|---|
| Consumer reach in India | Approximately 1.8 lakh consumers | Next five years |
| Distribution outlets | Approximately 1,200–1,500 outlets | Next five years |
| Product formats | Peanut, almond, cashew, pistachio, sesame powders | Market entry |
| Investor base countries | Montenegro, Bulgaria, Israel, Russia | Existing |
For food manufacturers and commercial food preparation businesses, Botenz’s stated food service applications mean the nut powder range will be available through the company’s planned regional distributor partnerships and foodservice channels, according to the statement. The company said the category is designed for smoothies, oats, yogurt, baking, snacks and other preparations, giving processors multiple formulation options.
Executive rationale for India entry
Prashanth Nagaraj, Co-Founder and Managing Director, said in the statement that Indian consumers have long valued nuts as part of their everyday diets, while growing awareness around cleaner labels, natural nutrition and convenience is shaping food choices. Nagaraj said the opportunity is to translate that familiarity with nuts into a versatile, accessible format that fits modern eating habits.
Prashanth Nagaraj, Co-Founder and Managing Director: This belief led me to co-create Botenz in India, with the ambition of building a strong category around nut powders and making India a meaningful part of Botenz’s global growth over the next five years.
Elad Lavi, Co-Founder and Global CEO, said India is strategically important for Botenz not only because of the scale of the market, but also because it offers an opportunity to build a strong local foundation for international growth. Lavi added: “As we enter the market, our priority is to establish the right partnerships across retail, distribution and food service, while developing a deeper understanding of local consumer and business needs. We believe the experience we build in India can help shape our approach to other markets and create a strong foundation for Botenz’s next phase of international expansion.”
Production timeline
The company said the five-year plan calls for reaching approximately 1.8 lakh consumers and 1,200–1,500 outlets across India, with production scale-up and distributor partnerships running in parallel. BusinessLine published the announcement on August 27, 2026, marking Botenz’s formal entry into the Indian market.
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